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What is behind a real brand?

We founded Seekers in 2015. Since then, we've seen new "brands" pop up every month selling knockoffs and fakes.

We're not going to name names, but you've probably seen them in your Instagram/Facebook feed offering cheap, low-quality versions of our products. These dropshippers don't design or create anything themselves. They don't even hold any inventory - they just wait until someone buys a bracelet, an then they ship a knockoff straight from Alibaba (China).

We filmed this video in our workshop in Spain to show you what goes into a building a real brand.

From design sketch, to hand-carved wax mold, to finished product - this is how we create each one of our sterling silver pieces. Don't get fooled by fakes.